REVENUE
WEBSITE
ASSESSMENT
Submit your URL. Receive a structured, scored assessment of your site's revenue infrastructure in 5 business days. No calls. No videos. No retainer. No ongoing relationship unless it's passive.
WHAT GETS ASSESSED
The Revenue Website Assessment covers six dimensions that determine whether your site is generating the revenue it should be generating from its existing traffic and authority.
Search & AI Visibility
Does your site appear in Google, AI Overviews, ChatGPT, Perplexity, and Claude for your target queries?
- Google rankings for money queries
- AI Overview appearance
- ChatGPT / Perplexity citations
- Knowledge panel or entity recognition
Authority & Trust Architecture
Does your site build enough credibility on arrival to convert first-time visitors into buyers or inquiries?
- Author entity and Person schema
- Schema.org Organization markup
- E-E-A-T signals and proof points
- Social proof depth and specificity
Revenue Conversion Infrastructure
Does your site have clear, credible, frictionless paths from first visit to the action that generates revenue?
- Clear primary CTA per page
- Value proposition specificity
- Friction audit (form length, required fields)
- Mobile conversion path
Technical SEO Foundation
Are the technical fundamentals in place that determine whether Google and AI systems can find, understand, and trust your content?
- Core Web Vitals
- Crawl budget and indexing status
- Schema.org structured data
- Internal link architecture
Content Authority Depth
Does your content answer the specific questions your buyers are asking at each stage of the decision process?
- Topical cluster coverage
- FAQ density and schema
- Semantic coverage completeness
- AI citation readiness score
Competitive Positioning
Is your positioning specific enough to make your ideal client choose you over every alternative, including doing nothing?
- Positioning specificity (not generic)
- Differentiation from top 3 SERP competitors
- Content angle uniqueness
- Revenue Website™ category alignment
THE DELIVERABLES
Revenue Website Report
A structured PDF assessment covering all 6 dimensions: visibility, trust, conversion, technical, content, and positioning. Scored, prioritized, and actionable.
Delivered in 5 business daysPriority Action List
The 5-10 highest-ROI changes you can make ranked by impact-to-effort ratio. Not 47 items. The ones that actually move the needle.
Included with reportRevenue Infrastructure Map
A visual diagram of your site's current revenue pathways vs. the optimized Revenue Website™ architecture — showing the specific gaps.
Included with reportAI Citation Audit
A manual check of your brand's current citation status across ChatGPT, Perplexity, Claude, and Bing AI. What queries are you visible for? What are you missing?
Included with reportWHAT GETS FOUND
These are examples of the types of findings that appear in Revenue Website Assessments. Specific details have been anonymized.
The Problem
Site ranked #3 for "HVAC repair Miami" but converted at 0.8%. Competitors at #8 and #9 were getting the calls.
The Finding
Trust architecture was missing. No author entity, no schema markup, no social proof beyond a generic "5-star reviews" badge with no specificity.
The Result
After implementing Revenue Website™ trust architecture: conversion rate went from 0.8% to 3.1% with zero change in traffic. That is a 3.87x revenue increase from the same organic visitors.
The Problem
Site was invisible in AI-generated answers despite ranking on page 1 for several target queries. Zero ChatGPT citations. Zero Perplexity appearances.
The Finding
Entity infrastructure was absent. No Wikidata entry, no sameAs links, no FAQPage schema. AI systems could not verify the author as a real entity with recognized expertise.
The Result
After entity infrastructure implementation: first AI citation appeared in 6 weeks. By month 4, the brand appeared in 14 AI-generated answers for target queries — generating inbound leads from ChatGPT users.
The Problem
Site had 2,800 indexed pages. Google was crawling the site but only 400 pages were generating any impressions.
The Finding
Crawl budget was being wasted on 1,800+ low-value URLs — filtered product pages, sorted category pages, empty search results. High-value product pages were not getting adequate crawl priority.
The Result
After crawl budget optimization: indexation of priority product pages increased from 62% to 94%. Organic revenue from previously unindexed product categories increased $18,400/month.
Why This Exists Despite "Not For Hire"
This site is not for hire. That has not changed. The Revenue Website Assessment is the single exception — and only because it is 100% passive: no calls, no video walk-throughs, no ongoing relationship. You submit a URL. You receive a report. That is the end of it.
If you want the free version of this thinking: start with the Citation Health Dashboard, the SEO Truth Bomb Checklist, and the Positioning Map. Together they cover a significant portion of what the paid assessment covers — and they are free and ungated.
GET YOUR ASSESSMENT
Submit your URL below. You will receive a confirmation email and your full assessment within 5 business days. No calls scheduled. No questionnaires to fill out.
COMMON QUESTIONS
START WITH THE FREE TOOLS
Not ready for a full assessment? The free tools below cover a significant portion of the same ground — ungated, no email required.